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'Share the Power of Care Fortnite' recognised at Creative Circle Awards 2023
MOHH introduced 'Share the Power of Care Fortnite' as part of the 'Care to Go Beyond' campaign, an industry-first gaming experience which won multiple awards at the Creative Circle Awards 2023.
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Share the Power of Care Fortnite' game, part of MOHH Care to Go Beyond campaign
MOHH introduced an industry-first unique gaming experience - 'Share the Power of Care Fortnite' as part of MOHH's refreshed and renewed Care to Go Beyond campaign that completely flipped the rules of conventional gameplay where players collaborate with friends to navigate a customised map of Singapore, overcoming obstacles while healing one another to successfully complete the course.
The groundbreaking initiative that is part of our ongoing efforts to address the rising demand for healthcare workers by driving local consideration and recruitment to achieve a more sustainable healthcare workforce pipeline was awarded a Gold award (Mobile & Digital category for Best Use of Metaverse, New Realities, and Emerging Tech) and two Silver awards (Best Use of Digital & Mobile platforms, and Best use of Gaming) at the Association of Advertising & Marketing Singapore (AAMS)'s Creative Circle Awards 2023.MOHH introduced an industry-first unique gaming experience - 'Share the Power of Care Fortnite' as part of MOHH's refreshed and renewed Care to Go Beyond campaign that completely flipped the rules of conventional gameplay where players collaborate with friends to navigate a customised map of Singapore, overcoming obstacles while healing one another to successfully complete the course.
The groundbreaking initiative that is part of our ongoing efforts to address the rising demand for healthcare workers by driving local consideration and recruitment to achieve a more sustainable healthcare workforce pipeline was awarded a Gold award (Mobile & Digital category for Best Use of Metaverse, New Realities, and Emerging Tech) and two Silver awards (Best Use of Digital & Mobile platforms, and Best use of Gaming) at the Association of Advertising & Marketing Singapore (AAMS)'s Creative Circle Awards 2023. By exploring new channels and leveraging popular platforms like Fortnite, which is highly favoured by the youth, MOHH seeks to more effectively connect with our target audience, especially youths, motivating them to embark on fulfilling careers in healthcare.